ROI Calculator for Leads

Most businesses track what they spend on ads and what they pay their agency. Very few can tell you what those two line items actually return.

If you're running Meta ads to generate leads, you probably know your monthly ad spend down to the dollar, and your retainer to the cent. What's murkier is the part that matters: what it actually costs to turn those two expenses into a paying customer — and whether the whole machine is making money.

Impressions don't pay the bills, and neither do leads that never book, never show, or never close. The only number that matters is what a customer costs you all-in, and what they're worth in return.

To see that clearly you have to connect your total monthly investment — media plus retainer — to each stage of your funnel: leads, booked appointments, shows, and closed sales.

Plug in your spend, retainer, and a few funnel numbers and it instantly returns:

The most useful part isn't the answer it gives you today — it's what it reveals about which lever moves your return the most. For some businesses the fastest path to profit is a stronger close rate. For others it's raising the average sale, or simply spending more where the numbers already work.

Run your numbers. If they raise questions — and they usually do — that's exactly the conversation worth having.