// scale with performance
Paid ads, built around your numbers.
Full-funnel Meta Ads — Instagram & Facebook — with creative production, structured testing, and weekly optimization aimed at your CAC and ROAS targets, not vanity metrics.
// what's included
Managed every week, not set-and-forget.
- Meta Ads (Instagram & Facebook)
- Full-funnel campaign build
- Creative production & testing
- Weekly optimization
- Weekly & monthly performance reports
- CAC / ROAS tracking
// what clients say
Numbers clients actually felt.
“The paid ads team is sharp, honest, and relentless about performance. Our cost per lead dropped 42% in the first quarter working together.
“We've worked with big agencies before. Figs delivers more, moves faster, and communicates better than any of them.
// how it works
From audit to scaling winners.
- 01
Audit & account setup
Pixel/CAPI check, event mapping, and a review of past creative and audience performance.
- 02
Strategy & offer sharpening
Nail the promise, the audience, and the funnel before a dollar is spent.
- 03
Creative production
Static, UGC-style, and motion ads built to test angles, not just visuals.
- 04
Launch & test
Structured tests across TOF/MOF/BOF with clear kill criteria and budget guardrails.
- 05
Weekly optimization
Scale winners, cut losers, brief new creative — plus weekly + monthly reports on CAC and ROAS.
// creative showcase
Work that stops the scroll.
// questions
Paid ads questions.
How much do I need to spend on ads?
Most clients start between $1,500–$5,000/month in ad spend, and we scale from there as we find winners. Ad spend is billed by you directly to Meta — we manage it, we don't hold it. We'll recommend a starting budget on the kickoff call based on your goals and unit economics.
How fast will I see results?
Tracking and creative are live by week two. The first two to three weeks are about gathering signal — testing angles, audiences, and offers. You'll see early performance data in the weekly reports, and most brands hit a clear read on CAC and ROAS by the end of the first full month.
Do you create the ad creative or do I?
We do. Static, UGC-style, and motion ads are produced in-house and built to test distinct angles, not just different visuals. If you have brand assets or product footage, we'll put them to work — but you don't have to source or shoot anything yourself.
Which platforms do you run ads on?
Meta Ads — Instagram and Facebook — is our core. It's where most of our clients get their strongest return. If a channel isn't right for your business, we'll tell you on the discovery call rather than spread your budget thin.
How do you measure success?
By the numbers that actually move your business — cost per acquisition (CPA), return on ad spend (ROAS), and revenue, not vanity metrics. You get weekly and monthly reports tied to those targets, plus what we're changing and why.
What's my involvement week to week?
Light. You approve creative and offers up front, then we run the day-to-day. You get a weekly report and can jump into a working session anytime. Most clients spend a few minutes a week reviewing performance, not managing campaigns.
Do I own the ad account and the creative?
Yes. Everything is built in accounts you own — ad account, pixel, audiences, and all creative files. If we ever stop working together, you keep all of it and nothing stalls.
What happens if the ads aren't working?
We say so, fast. We set clear kill criteria on every test, cut what isn't working, and brief new creative against what the data shows. If a campaign or channel genuinely isn't the right fit, we tell you and recommend a different path instead of quietly burning budget.
Ready to put budget to work?
Month-to-month, no annual lock-in. Add organic social or email whenever you're ready.