// guides
Guides & templates.
The frameworks, checklists, and briefs we actually use with clients. All coming soon — request early access below.
Category
Type
12 results
Guidebook
Meta’s Lead Ads Playbook
Directly from Meta themselves — the lead-gen information top agencies build their campaigns on.
Paid Ads 10 min read
Preview guidebook Spreadsheet
ROI Calculator for Leads
Running social ads to fill your pipeline and paying an agency to do it? See what a lead, a booking, and a customer actually cost you.
Paid Ads 5 min read
Preview guidebook Spreadsheet
ROI Calculator for Ecommerce
A 3x ROAS can still lose money. Find your real profit after COGS and your agency’s fees.
Paid Ads 5 min read
Preview guidebook Spreadsheet
Social Media Audit Checklist
A 25-point framework to evaluate your current organic social presence and find quick wins.
Organic Social 3 min read
Preview guidebook Template
Master Creative Brief
Perfect for brands and agencies alike. Fill it out once so any team or partner can produce on-brand work across any channel.
Branding 6 min read
Preview guidebook Template
Paid Media Brief
The brief template we use to brief, produce, and test Meta ad creative at scale.
Paid Ads 1 min read