// guides
Guides & templates.
The frameworks, checklists, and briefs we actually use with clients. All coming soon — request early access below.
Category
Type
11 results
Spreadsheet
ROI Calculator for Leads
Running social ads to fill your pipeline and paying an agency to do it? See what a lead, a booking, and a customer actually cost you.
Paid Ads 5 min read
Preview guidebook Spreadsheet
ROI Calculator for Ecommerce
A 3x ROAS can still lose money. Find your real profit after COGS and your agency’s fees.
Paid Ads 5 min read
Preview guidebook Spreadsheet
Social Media Audit Checklist
A 25-point framework to evaluate your current organic social presence and find quick wins.
Organic Social 3 min read
Preview guidebook Template
Master Creative Brief
Perfect for brands and agencies alike. Fill it out once so any team or partner can produce on-brand work across any channel.
Branding 6 min read
Preview guidebook Template
Paid Media Brief
The brief template we use to brief, produce, and test Meta ad creative at scale.
Paid Ads 1 min read
Worksheet
Brand Voice Worksheet
Define your brand voice, audience archetypes, and messaging pillars in one sitting.
Branding 1 min read